Interview: Jon Blakeney, partner, i-am associates

I-am associates, a UK based brand experience consultancy, has officially launched in Indian market, in partnership with Percept Limited. They have now set up a studio in Mumbai which would have a team of about 70% locals and 30% of their London and Istanbul staff. They started working on their first Indian client, New India Bank, about two years back. FE BrandWagon’s Payal Khandelwal chats with Jon Blakeney, one of the two partners of i-am associates to understand why they are launching in India at this time, their USP and their partnership with Percept. Edited excerpts: http://www.financialexpress.com/news/uniqueness-gives-us-strength/928822/