Glenn Osaki is the president of MSL Group Asia and is also a member of Publicis Groupe's China management board. Before moving to Shanghai in January 2005, he was managing director of MSL Group's Los Angeles office for six years. He has been with MSL for about 24 years. MSL Group and its three companies in India (20:20 MSL, Hanmer MSL and 20:20 Social), which were formed in 2009, underwent a brand identity change. In an exclusive chat with BrandWagon’s Payal Khandelwal, Osaki talks about how the shift in brand identity, which was done to bring in the maximum strength of the global network, shaped up. He also talks about the challenges for the PR industry in Asia Pacific (Apac), whether clients still consider PR a tactical function and also why ad agencies managed to win most PR Cannes Lions last year.
Edited excerpts:
http://www.financialexpress.com/news/ad-agencies-are-not-doing-better-pr-work/897855/1
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