Payal Khandelwal - Work Portfolio: Marketing

Showing posts with label Marketing. Show all posts

Monday, November 9, 2015

Features | Marketing | Financial Express

Indian Express group (or Financial Express to be precise) and I go way back. I first started working with FE as a Trainee Reporter about 8-9 years back, which was kind of a life changing experience for me. It gave me some sort of direction in my life probably for the first time. I got tremendous amount of freedom despite holding the lowest rank in their editorial community. I worked at FE again almost after 3-4 years when I had taken a break to come back to Delhi. I worked with them in Delhi first and then moved to Bombay, as part of the FE BrandWagon team. Anyhow, FE recently came back to my life and now I am doing a little bit of freelance stuff for them. It's quite exciting to be writing for a newspaper again! :)

Here is a short piece on an ad, marketing & media social networking website Kulzy: financialexpress.com/article/industry/companies/your-friendly-neighbourhood-social-network/150287/

And here is a piece on the English news channels space in India: http://www.financialexpress.com/article/industry/companies/the-breaking-news-conundrum/157177/

On how a brand can maneuver its way out of a crisis: http://www.financialexpress.com/article/industry/companies/houston-we-have-a-problem/169602/

Monday, May 14, 2012

A comprehensive feature on shopper marketing in India

he American humorist Erma Bombeck had, in fact, once said, "The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one." This makes stores, or the points of purchase, a very crucial platform for marketers wanting to get a share of consumers' wallets. We speak to the shopper marketing agencies and to the marketers to get a lowdown on all that is happening in the shopper marketing business right now. Read the complete feature here: http://www.financialexpress.com/news/the-point-of-sale/931906/1

MIKE NOLAN, CEO, PRODUCT OF THE YEAR MANAGEMENT, UK

Product of the Year (POY), a global platform that celebrates product innovation, came to India in 2008. This was the time. Debuting in India at a time when the entire world was in the throes of a major economic downturn, it had to face more than its fair share of challenges with very few product launches in the Indian market. However, over the last few years, the quality and the quantity of brands participating in the POY awards in India have improved. Mike Nolan, CEO, Product of the Year Management, UK, who was in India, spoke about how POY has evolved in India as a brand, the advantages it offers to Indian companies, and its plans for India. Edited excerpts: Read the interview here: http://www.financialexpress.com/news/we-want-shoppers-to-get-the-best-innovative-product/934807/1