Product of the Year (POY), a global platform that celebrates product innovation, came to India in 2008. This was the time. Debuting in India at a time when the entire world was in the throes of a major economic downturn, it had to face more than its fair share of challenges with very few product launches in the Indian market. However, over the last few years, the quality and the quantity of brands participating in the POY awards in India have improved.
Mike Nolan, CEO, Product of the Year Management, UK, who was in India, spoke about how POY has evolved in India as a brand, the advantages it offers to Indian companies, and its plans for India. Edited excerpts:
Read the interview here:
http://www.financialexpress.com/news/we-want-shoppers-to-get-the-best-innovative-product/934807/1
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