he American humorist Erma Bombeck had, in fact, once said, "The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one." This makes stores, or the points of purchase, a very crucial platform for marketers wanting to get a share of consumers' wallets. We speak to the shopper marketing agencies and to the marketers to get a lowdown on all that is happening in the shopper marketing business right now.
Read the complete feature here:
http://www.financialexpress.com/news/the-point-of-sale/931906/1
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