Howard Draft, the executive chairman of global advertising agency network Draftfcb

Howard Draft, the executive chairman of global advertising agency network Draftfcb, is one of the most respected and authoritative names in the direct marketing business. In 2010, Draft was inducted into the Direct Marketing Association Hall of Fame and was also awarded the Chicago Advertising Federation’s Lifetime Achievement Award. Read the interview here: http://www.financialexpress.com/news/-We-need-to-move-beyond-traditional-marketing-vehicles-/949402