“The device explosion is going to happen”
In January 2012, Patrick Rona, who was earlier president of digital agency Tribal DDB Worldwide Europe, Middle East and Africa (EMEA) and chief digital officer of DDB Group EMEA, was relocated to Singapore as Tribal DDB Asia Pacific's new president. Rona had joined Tribal DDB from OgilvyOne, where he ran the global Unilever digital marketing account. Before this, he was at Digitas in London. Payal Khandelwal of FE caught up with Rona during his recent trip to India to know more about his experiences in the Asian market, the challenges that are unique to India and expected trends in mobile and social media. Edited excerpts:
http://www.financialexpress.com/news/the-device-explosion-is-going-to-happen/952347/
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