Andy Goodman is the managing director at Fjord, Madrid. Goodman has been one of the early pioneers of the service design industry and joined Fjord as director of service design. He confesses that he has been fascinated by science from the moment he stopped studying it at school. This year, in May, Fjord was acquired by the consulting giant Accenture and became a part of Accenture Interactive. Just three months into the merger, Goodman tells us about the changes and developments in Fjord and perceptions about digital still prevalent in Spain. Watch the interview here.
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