For Kyoorius Magazine 15′s Special Report, we spoke to design and advertising professionals to understand what actually motivates them to work on personal projects or alternative ventures along with their successful and hectic main careers. Here is the edited version of the report. To read the entire report, check out Kyoorius Magazine 15.
At one of the big advertising agencies he was working for, Ji Lee, who is now Facebook’s creative director, had a brilliant campaign idea to talk about the five different flavours of Cheerios, ‘Only their holes taste the same’. The idea was initially loved by the client but was eventually smothered to death over a discussion. After four years of trying to produce great ideas and seeing them being killed over something ridiculous, frustrated Lee to no end. He finally decided that if he really wanted to make something happen, he would have to do it himself. And that’s when the now universally popular ‘Bubble Project’ was born. Read the whole piece here.
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