Hernán Sánchez Neira is the chief executive officer of Havas Media Intelligence, a network of Havas Media which develops and implements advanced solutions in the field of business and consumer insights, strategic planning and accountability. Within this role, he oversees global business units such as The Havas Media Labs, Catalyst, Marketing Technology and the group's research and modelling divisions. In 2010, he was declared a “Media Maven” by Adage for being the brain behind Havas Media's global research Brand Sustainable Futures. In an interview with Payal Khandelwal of FE, Neira talks about the challenges faced by companies while communicating sustainability to consumers and how sustainability is on top of mind for consumers in fast growing markets like India. Edited excerpts: Click here
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