After working at places like Rediffusion Y&R, Boots Company, and UDI Yellow pages, MG Parameswaran or Ambi joined what is now known as FCBUlka Advertising in 1989. While rising in ranks from VP to CEO to advisor of the agency, Ambi has worked on some of the biggest brands and campaigns in the country. After spending more than two decades at the agency, Ambi decided to call it quits. But instead of announcing any retirement plans, he started a brand new chapter in his life with his advisory company Brand-Building.com. We meet Ambi over a cup of coffee in his new office to congratulate him and to talk about print advertising in India which – as Ambi points out – is going through its own evolution right now.
Edited excerpts: http://www.printweek.in/features/advertising-awards-destroying-print-advertising-mg-parameswaran-22017
For a long time, Rediffusion Y&R, an agency known for some of India’s most iconic ad campaigns, had been skittishly skating in the advertising landscape. One of the biggest reasons for that was its flimsy relationship with its senior leaders. In 2014, after the exits of many senior leaders, the agency roped in Dhunji Wadia as its new president. Wadia, of course, wasn’t new to the system; he was already successfully handling the operations of the group’s smaller agency- Everest Brand Solutions. Wadia has over 25 years of experience. Before Everest, he had spent around 18 years with another ad behemoth- JWT India, leading its operations in Bangalore and Mumbai. During his tenure, the agency bagged quite a few prestigious awards for its work.
Today, Wadia is proud of what Rediffusion has achieved under his leadership so far. And he should be. Over the last one and a half years, Rediffusion has managed to create a pretty strong and impressive showreel, and scooped awards for their work including Make in India and Dipper Condoms (for Tata Motors). We speak to Wadia about his journey in Rediffusion so far and about how he stays so calm under pressure, among other things.
Edited excerpts: http://www.printweek.in/features/dhunji-wadia-challenge-22294