João Cardoso Fernandes is the chief creative officer at VIEW Isobar. João is trained in computer science and mathematics. Attempts to operate and understand his gadgets, like the VCR instigated João’s interest in developing interfaces that would allow humans and machines to interact in a simpler and more productive manner. After pursuing a career in advertising, he co-founded VIEW in 2000, which is now the Portuguese branch of the Isobar Network.
Watch the interview here.
Watch the interview here.
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