Ramesh Sathiah is partner & creative director at Song Zu, Australia and Asia’s most awarded Music and Sound Design Company. Sathiah has graduated from Cross University with a bachelor’s in Music. He is also the president of the Music Jury for the London International Awards for 2013. In between sessions at this year’s Designyatra, we caught up with Sathiah for a conversation about the role of music in advertising, clients’ approach towards it, sonic branding – and why so many brands ask for an ‘Intel’. Here, in this video, he also talks about the excitement and challenges of ‘making music’ and confesses that, “…the only thing that is better is to be a rockstar.”
Watch the interview here.
Watch the interview here.
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